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Simon says, “Resources are internal; opportunities are external.”

At a recent success seminar, one of the world’s most renowned success
gurus illustrated success by telling a story about a young man who made it big.
The point was he took a chance on himself: certainly an important success
principle. This enterprising entrepreneur invested $120,000 to manufacture and
market an invention he came up with in college. The specifics are not important
but a couple of points are. The cash was “part” of a gift he received
from his uncle. The gift was given to him when he received his business degree
from Harvard. Now isn’t that just dandy? If you have a business degree from
Harvard and a rich uncle, you can make it big. If your uncle is rich enough,
you may not even need the degree.

It is easy to hear this story and miss the most important point. The
young man’s primary resources, the genesis of his invention, are internal. A
degree from Harvard and his uncle’s gift were simply opportunities to be
capitalized on. If these external opportunities were taken away, the potential
of his internal resources would in no way be diminished. The power of his mind,
his imagination, his creativity, his persistence  would all still be there for him.

Like the young entrepreneur, you can only start from where you are
with what you have. Yes, a rich uncle and a degree from Harvard would come in
handy; and if you happen to have either, do not miss the opportunity they
afford to you. Whether you have such convenient opportunities or not, though,
do not confuse your external opportunities with your internal resources.

•Everything you need to succeed is already
between your ears.

If you do not succeed, the most likely reason is you do not fully
appreciate the power of your mind, the potential of the internal resources you
already have. That truth aside, simply valuing your gifts is not enough. Your
internal resources, no matter how impressive, only lead to success when they
are carefully cultivated and nurtured until they develop into services the
world needs, wants, or would want if they were available.

You do not succeed just because you are smart, creative, talented,
good-hearted, or just because you have a nice personality, have a positive
attitude, or get along well with everyone. You succeed because you are able to
convert your internal resources into services the world wants more of than it
already has. The simple conclusion is obvious but too often overlooked. You
only succeed with those services you develop through expanding and enhancing
your internal resources.

Inventory your internal resources and then formulate a plan to expand
and enhance them. At the same time, be clear about the services you can offer
and those you want to offer as your internal resources expand and get stronger.
You are building a services array other people can take advantage of, offered
as an opportunity for others to succeed. Once your services line is in-place
and available to other people, you become an important link in the chain of

•You link into the services of others to
expand and enhance your internal resources in ways enabling you to offer
services other people link with to expand and enhance their internal resources
to offer services still other people link to. . . .

Carefully cultivate your internal resources and your unique service
line. They are your most valuable assets.

Be clear about why anyone might care about the services you offer.
When all is said and done, they only care to the extent they believe your
services significantly contribute to their personal success chain and are not
more readily available to them elsewhere.

You are self-employed, the President and CEO of your personal success
business, your own Director of Marketing, the world’s best authority on your
services. Your success is riding on how well you;

•Appreciate and cultivate your internal

•Effectively link to those external
opportunities available to you,

•Develop a quality services line people
need/want to link with,

•Market your services to the world,

•Add to the chain of success for other people.

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