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Creating Magic

ockerell, Lee. Creating Magic: 10 Common Sense Leadership Strategies From a Life at Disney. New York: Doubleday, 2008.

Each of the fifty-nine thousand Cast Members is trained to treat each and every Guest with the utmost care and respect. And they do this consistently because they are treated exactly the same way by the Disney leadership: with the utmost care and respect.

…they fail to appreciate the critical difference between managing and leading. I learned the hard way that managerial skills are absolutely essential for getting results, but they are not enough to drive excellence. Excellence requires common sense leadership.

…all everyone wants is to feel special, to be treated with respect, and to be seen as an individual.

…leaders have to set the proper tone by staying cool, calm, and collected under pressure. No matter what’s going on, they have to focus single-mindedly on doing the best they can with what they have instead of blaming, whining, or wishing that things would change.

Just as great parents pay attention to everyone in their family, so great leaders pay attention to everyone in their organizations, bolstering his or her self-esteem and self-confidence at every step. If everyone feels recognized, appreciated, and listened to, everyone will want to take every opportunity to learn and grow.

Make me feel special. Treat me as an individual. Respect me. Make me knowledgeable.